Home » Memories Over Materials with Booking.Com: Why Parents are Choosing Experiences Over Things This June School Holidays!

Memories Over Materials with Booking.Com: Why Parents are Choosing Experiences Over Things This June School Holidays!

As a parent, I’ve learned that the latest gadgets, toys, or trendy clothes may light up my kids’ faces for a moment—but it’s the shared adventures, the unexpected laughs, and the snapshots of us exploring the world together that truly stick. This June school holiday (31 May – 29 June), instead of adding more items to the shopping cart, I’m filling our calendar with experiences we’ll treasure forever. And thanks to some fantastic deals on Booking.com, I’m excited to recommend the same for fellow families seeking meaningful escapes.

According to Booking.com, family bonding is the top reason over half of Singaporean travellers pack their bags with the kids in tow. I couldn’t agree more. This year, Japan, Australia, and Malaysia have topped the charts again as the most searched destinations by Singapore families for the June holidays. With 8 out of 10 top destinations nestled in Asia-Pacific, it’s clear we love staying close to home while still soaking in new cultures and landscapes.

Japan: Tradition, Theme Parks, and Vintage Treasures

Japan continues to reign as the number one choice. Whether you’re wandering the bustling streets of Tokyo or soaking in the historic charm of Kyoto, there’s something magical for every family. My kids can’t wait to meet their favorite characters at Tokyo Disneyland, while I’m looking forward to quiet moments in a Kyoto bamboo grove. And for families with older kids or teens who love thrifting, Kyoto’s Kamigamo district offers hidden vintage boutiques filled with retro kimonos and one-of-a-kind finds—a unique memory you can literally wear home.


Stay close to the action at Nazuna Kyoto Tsubaki St., blending the charm of a ryokan with modern comforts, just steps from Kyoto’s best-loved thrift stores.

Australia: Nature, Adventure, and Cosmic Wonders

Coming in second, Australia is a wonderland for families who love the outdoors. From the iconic Sydney Opera House to the stunning beaches of Queensland’s Gold Coast, there’s no shortage of photo ops and learning moments. My kids are already plotting visits to wildlife sanctuaries to meet koalas and kangaroos up close. But beyond the usual sights, I’m dreaming of a star-filled getaway in the Blue Mountains—perfect for families craving something magical.

Did you know two-thirds of Singapore travellers are keen to visit dark sky destinations? Booking.com’s past Cosmic Cabin experience in Tasmania inspired me to add stargazing to our itinerary. This June, we’re planning to catch the dazzling skies near Sydney, and maybe even glimpse the mystical Aurora Australis. For a cozy family stay, Falls Mountain Retreat offers fireplaces and private courtyards perfect for nighttime sky watching.

Malaysia: Close to Home, Big on Fun

In third place, Malaysia offers an easy getaway without the long flights. Kuala Lumpur is a paradise for food-loving families, from street satay to bustling night markets. And if your family craves thrills, Johor Bahru’s Legoland is practically a rite of passage. We’re planning a quick road trip across the causeway for a few days of rides, water parks, and colourful brick-building fun.

Thailand: Culture and Beach Bliss

Thailand holds steady at fourth, with Bangkok and Phuket being perennial family favorites. My dream? A long-tail boat ride with the kids through Bangkok’s canals, followed by pad thai feasts and temple visits. Meanwhile, Phuket’s family-friendly resorts and gentle beaches offer plenty of opportunities for downtime under the sun.

Indonesia: Island and Culinary Adventures

Fifth on the list is Indonesia, and no surprise here—Bali is calling! Picture family-friendly villas with private pools, surf lessons for the teens, and gentle monkey spotting walks in Ubud’s sacred forests. But for families craving something off the beaten path, Semarang is a rising star for foodies. With its rich mix of Javanese, Chinese, and Dutch flavors, and dishes like Lumpia Semarang and Tahu Gimbal, it’s a delicious destination.

Don’t miss the bustling markets and even a hands-on cooking class! Book a stay at Padma Hotel Semarang, where kids can splash in the waterpark while parents enjoy sweeping city views.

China: Culture, History, and Wellness

China climbs the list this year, with families keen to explore Beijing’s Great Wall or Shanghai’s futuristic skyline. But if you’re looking for a mid-year reset, consider heading south to Sanya—dubbed China’s Hawaii. This tropical haven offers a blend of wellness, traditional therapies, and luxury by the sea. I’m picturing mornings of ocean-view yoga and afternoons soaking in herbal hot springs.

Families can unwind together at LUHUITOU Sanya Resort, with its Thai-inspired spa, kids-friendly amenities, and easy access to the beach.

South Korea: K-Drama Meets Family Fun

South Korea is a vibrant pick, with Seoul offering everything from K-pop merchandise hunts to hanbok dress-up experiences. I can already imagine our Instagram feed filling up with shots from Gyeongbokgung Palace and sizzling Korean BBQ spreads.

United Kingdom: Storybook Adventures

For families venturing further, the UK holds timeless appeal. Exploring London’s Tower of London, double-decker bus rides, and a Harry Potter studio tour are high on my wishlist. I know my kids will be wide-eyed walking the same sets as their favorite wizard.

Singapore: Rediscovering Home

Even staying home has its charms. From staycations in Marina Bay hotels to exploring Sentosa’s attractions, sometimes the best memories are right in our backyard.

Italy: La Dolce Vita with the Kids

And rounding out the list, Italy promises gelato-filled strolls in Rome, hands-on pizza-making classes in Naples, and gladiator roleplays at the Colosseum. History, food, and fun all rolled into one unforgettable adventure.

This June, let’s choose moments over materials. Let’s invest in belly laughs, spontaneous selfies, and wide-eyed wonders with our families. Whether you’re seeking a starry sky in Sydney, a culinary journey in Semarang, or a tropical wellness escape in Sanya, Booking.com has a stay for every kind of memory. Check out the latest family travel deals at www.booking.com. Because at the end of the day, memories are the souvenirs that last forever—and look pretty great immortalized on Instagram too!