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IFA Global Press Conference 2018

A few weeks ago, the Home+Living team were at the press conference for IFA 2018. With the success of IFA 2017, attracting 253,000 visitors with 1,805 exhibitors showcasing their latest products and services.

Held in the magnificent capital of Italy, Rome. This year, renown brands such as Philips, Sharp, Beurer, Huawei and Fitbit just to name a few, were present at the IFA Global Press Conference to showcase some of their latest and innovative technology.


40 percent of those between the ages of 25 and 54 allow themselves less than the recommended seven hours of sleep per night. Insufficient or poor sleep has an impact on your whole day: your energy level, nutrition, stress level, mood, concentration, job and family life. At this year’s IFA, Philips introduced their latest range of smart sleeping technology which helps people stay healthy and live life to the fullest.

Find out more at https://www.philips.com/global


IFA Sharp introduces Europe’s first 8K TV-Monitor, the next evolutionary step in display resolution with a stunning 33 million pixels (7.680 x 4.320), four times more than 4K Ultra HD and 16 times as many pixels as Full HD. This ultrafine resolution results in a pixel density of 125 ppi in the 70-inch display of the LV-70X500E. Even at a very close range, the human eye can hardly make out individual pixels. The enormous increase in sharpness makes images look extremely realistic.

Find out more at https://sharp.com.sg/web/common/homepage.aspx


With almost a 100 years of establishment. Beurer has a really strong branding and has sustained with its 4th generation running its brand. From its initial heating pad business, Beurer had transitioned into a digital health specialist with eleven in-house developed apps and a wide range of assorted products.

Find out more at https://www.beurer.com/web/us/index.php


IFA Radionovelli presents the 4G radio that revolutionizes the world of broadcasting. The first innovative and interactive radio that allows end users to enjoy on demand audio and video contents everywhere at any time. This innovative solution combines the following functions in a single device.

• FM, DAB and Internet radio
• 4G Mobile connectivity
• Touch capacitive display
• Built in webcam
• Android OS
• Voice artist/music Assistant
• Continuous Artist
• CD/DVD player built in

We all yearn for the vintage stuff and Radionovelli brought that our in this revolutionary 4G radio. Built with the latest technology, its intuitive and user friendly buttons allow users to control it easily.

Find out more at https://www.radionovelli.it/chi-siamo/radio/


Long founded back in 1899 by Carl Miele and Reinhard Zinkann, Miele is a family-owned company with about 90 family shareholders. Miele had come out with outstanding appliances such as dishwashers, vacuum cleaners and even washing machines. But IFA 2018, Miele launched their newly introduced Dialog Oven. Revolutionizing the art of cooking.

Find out more at https://www.miele.com/en/com/index.htm


WMF stands for Wuerttembergische Metalware Factory in short. With more than 160 years worth of heritage. This German kitchenware is set to deliver premium quality in their products.

Now you can have a full range of aesthetically pleasing kitchenware for your nest.

Find out more at https://www.wmf.com/en/


Bringing mobile photography to a whole new level. Huawei introduces their new Huawei P20 Series, where technology and art redefine intelligent photography.

Extensive research program found that a significant number of consumers would like a camera that enables them to take fewer shots to get the ultimate photograph. So they created the HUAWEI P20 Pro which combines the most advanced camera system with the most intelligent camera experience to bring the point and shoot perfection to the smartphone and the knowledge of a professional photographer at your fingertips.

Find out more at www.huawei.com/


Designed for health and wellness. Fitbit’s goal is to help improve the lives of many. With fitbit introducing their new smartwatch aiding to help users to track their daily activities, sleep, exercise and weight. As we move on to the new era of exercising, Fitbits assures users that not only the smart watches helpes you in your daily tasks but also adds on as a fashion accessory.

Find out more at www.fitbit.com/

The above mentioned are the brands that were present for IFA Power Briefings. For more information, you can head over to IFA’s website to read on the next IFA happening at Berlin

More Information Here: https://gpc.ifa-berlin.com/

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